Positioning your brand from a storytelling perspective in a way that's seamless is very difficult. "That's why NFTs have had such a high burn rate!" Ben tells me. "I worked with one PFP project [and] there was a [actual] story, characters, and you got to be a character in our story." For most projects, however, that wasn't the case – it was merely hype that wasn't tied down to anything palpable and of value.
His upcoming project, RIGLAN: PROTECTORS OF THE STORYVERSE
, is the perfect template for how companies can build out their brand but stay true to their message. Because the e-book will be minted as digital collectible variant covers that will give access to read the story, users will be able to partake in the book. "I see this project as a multiversal thing [since] it has opportunities to expand into AI, metaverse, and for people to come in as characters, but at the end of the day it's a book that has a story and scalability opportunities within it," Ben says.
Having what he calls the core engine in place, the writer is able to experiment with emerging technologies while having a real product that he's been working on for 10 years. With this 50,000-word book, Earl wants to take each chapter and edit it with AI. The users that buy the NFTs, however, get the book unedited and raw, thus getting a personal sneak peek into his creative process. "[The question then is] how can I scale the product across different verticals in order to still maintain the integrity with which it began and ultimately keep the value set?" Ben concludes.