Before Covid-19 hit, Eric was focused on building an international womens' music festival – Daughters: A Showcase for Today's Women of Tomorrow
– and WeSeeYou (WECU), short for W
nion. Acting as a social platform for females, it would tie into a creative space and assist in finding housing, employment, free hygiene products, workshops, and more. The space would have fashion, art, music, and tech wings, with each wing serving as an accelerator.
The entrepreneur had the location ready to start building the space when the pandemic happened. He had to pause the project, but he was still able to help out the community by putting together an index of tools and resources for people to find support for everything from child care to animal resources.
The pandemic gave way to the growth of a plethora of new social platforms, with Clubhouse being one of the ones that got the most hype. Early on, Eric decided to utilize the app and educate people about music and marketing, running weekly rooms with Leila Steinberg, Tupac's manager. "We'd bring in people like Rick Barker and have drop-ins from others like Scooter Braun. Then basically educate 300-500 people every Tuesday for a couple of hours at a time and attendees would just come on stage and ask questions on anything they want to know around the music industry," he elucidates.
That's when Spivak began getting into blockchain and web3 heavily. With that, he shifted from doing music marketing and art spaces to leaning more on the future side of things. "I've always interacted with tech in different ways but I've never really embraced it," the mogul recounts. "During Covid, I understood QR codes, how to do contactless things, remote work, and adopt these new ways of doing business." Clubhouse played a big role in that vision, and as Eric shifted his focus from music marketing to cryptocurrency, so did the topics of his daily 'rooms'.