The same year, Mubert
— a music-tech startup that generates music with the power of AI — was founded. Whether you are an ardent YouTube vlogger, run a fitness app, or own a restaurant, the app gives you the opportunity to use their "millions of minutes of copyright-protected music" that it creates everyday.
"The idea behind Mubert was born on a run. As a passionate athlete, I used to make 10 to 20 km every day. The only things that could annoy were making up playlists and switching tracks. It breaks up the pace," Alexey Kochetkov, the CEO and founder of Mubert, begins. Trying to solve the problem, he decided to combine millions of music samples into a single never-ending stream of one's preferred genre and pace.
Having a background both in computer science and jazz, and owning a creative agency that worked with brands like Nike and Adidas at the time, it only seemed natural to bring these passions together.
The industry is bustling with startups that embrace the "fail fast" concept, a philosophy that is built on extensive testing of whether an idea is valuable and needed. "We have started Mubert [on] the same day the idea came to me," Alexey notes. "There were five of us: a developer, a musician, a marketer, the devops and me." Coming up with a plan, the team had a working prototype ready in half a year.