offers augmented audio applications for artists, consumers, and B2B users. Developing spatial and physical computing to transform real-world data into musical information that accompanies a neural network, these applications enhance and augment mobility, commuting, retail experiences, and more. The startup has partnered with artists and brands like Native Instruments, Bose AR, and Suunto. "Our platform enables artists and users to create and experience music in a playful way that combines physical movement with sound," Ove Holmqvist, Holonic Systems founder, begins.
Launching in 2017, Holonic Systems spun out of Holmqvist's previous project, biomusic.cc, which he started with his two friends, Joonas Paalasmaa and David J. Murphy in 2011. Joonas sold his startup to Apple and David got hired by Google, so Ove had to set up a new team and shift focus from artistic biomusic projects to commercial functional music and artist's tools. "Originally, the idea was to create improvised music with physical computing in order to make live performances more interactive, expressive, and understandable for audiences," he says.