In order to amplify artist presence in the media, Vietze created StoryAmp
, a platform for connecting artists and journalists. "I knew that everything was becoming more automated and digitized," he says, explaining the platform which allows artists to do their own PR. By uploading albums and tour dates, artists automatically send relevant information out to journalists and writers.
The startup didn't blow up but led to RPS venturing into marketing for music tech companies. "I was working on StoryAmp and doing deals with other music innovation companies to get referrals to their artist base," Dmitri shares. "I came across the president of CD Baby at the time and we did a deal around StoryAmp but he thought they should be telling more about their own story too."
Although the first request came in over a decade ago, the firm decided to focus solely on music tech companies during the pandemic. The PR firm continued doing both global music and music tech simultaneously, but as Covid-19 unfolded, it became extremely hard to do any promotion for the artists as there was no touring and concerts. It turned out to be the right choice as it allowed for more storytelling opportunities. "Every month, we have another story to tell about the business: a launch, a new feature, a use case, a success story, a thought leadership op-ed – it has a longer trajectory and a cadence," Dmitri shares.